Luca Bertocci – Partner and Regional Director for Central Eastern Europe at Garrison Group (www.garrisongroup.eu), a specialized Marketing Strategy Consultancy firm with headquarter in Boston, USA.
Strong track record of generating successful brand strategies leading to double-digit growth with globally recognized clients (both at local and regional level). Dealing on a daily basis with C-level executives and directors. Experience across all project phases (data analysis, segmentation, targeting, brand positioning, touch-points and media strategy, communication brief, agencies evaluation, action plan and execution).
Passionate about developing people and young talents both professionally and in the academic world.
Currently teaching Global Marketing and Advertisement at Krakow University of Economics (MBA) and International Marketing at Wyższa Szkoła Handlowa in Wrocław.